Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
I definitely think that we are, I mean, in the market now, there is a demand for real life, right? We're seeing the rise of experiential. We're seeing the rise of sports. Consumers really wanna be in like connected moments. And so to me, that's less content, right? We're talking about attention and time.
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