Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
You need to be coming with your own set of content to be able to do that and your own systematic approach to it because it opens up a ton of risk. So I don't, in a world where brand safety is really important and with your example of someone turning a knob, I think this becomes a really interesting space to just say, sure, we'll give you all of our assets and go crazy and do that.
0
💬
0
Comments
Log in to comment.
There are no comments yet.