Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
I think Any promise of infinite content that seems like it's right and authentic is a threat in general to brands as well as to the health of agencies. It sounds fantastic. I would say that in the market right now, even brands still have barely figured out how to just do DCO. So it sounds amazing to think about that offer, but it also comes with a lot of risk.
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