How influencers are changing advertising with Digitas CEO Amy Lanzi

2732.223 - 2755.202 Nilay Patel

Maybe they'll graduate and they'll come higher at Digitas. On the other side, you have the giant platforms saying, you know what? Give us your creative. We'll use AI. We'll generate infinite targeted video ads using your creative. One for every person who might see it. And that'll be how it goes. That's just the future of TikTok. Smart Plus announced this week, right? AI-generated ads on TikTok.