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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

2713.013 - 2732.003 Nilay Patel

I've been trying to come up with a fake vodka for years. If anybody wants to help me, my ego is not healthy enough. Let me ask you about the pressure from the other side. The idea that a small brand can go to a creator and they will just basically talk about their brand and be their creative director, fine. On some small scale, that's fine.

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