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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

2693.465 - 2712.533 Amy Lanzi

But I also think there's a little bit of, like, this is graduating as a YouTuber, for example, that you now have your own product line. Yeah. It's an ego thing, I think, too. I agree. Because there's a whole cottage industry that's wanting to get to this group that wants to sell them some new beauty line or whatever and convincing them that they can carry this.

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