Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
you're competing with everyone that has gigantic sales teams that goes in to talk to CVS or Walmart or whatever it is, that is unsustainable for them to keep up the momentum, drive enough innovation. At some point, it'll be too expensive. So that's one. And I think part of it is, yes, it's expensive to sponsor.
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