How influencers are changing advertising with Digitas CEO Amy Lanzi

2632.463 - 2654.666 Amy Lanzi

It's now a, someone like Mr. Beast that's decided to launch products, but it basically is licensing 3.0, if you think about it. And so it can't happen unless you have the right distribution model. So if they don't have that set up, at some point, everyone has to have the hard conversation when they get out of the direct model and they need to scale and they're now selling at those big retailers.