Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
It won't, it's not, I understand the question now. It's not, I think it's a little bit of the, this has always happened. We've always seen stars create their beauty, for example, or a brand like Fabletics, for example. This is a model, we used to call it licensing, we just don't call it it anymore.
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