Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
that brands won't come to them anymore. And so they're saying, well, I can just take my influencer power and use it to market my own brand. And I will just, I'll pocket the margin, even though I'm selling some of the lowest margin products in consumer goods history, which is crazy to me. And that equation seems like at some point we'll no longer like balance out.
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