Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
We're all going to be YouTubers forever. But they all know they can't do it forever. It's demanding. It does burn them out. So I think everybody wants something more durable than that, something that will outlast them. A bottle of water might outlast you. But then, in particular, what I see is their rates, the sponsorship rates for the biggest YouTubers are so high
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