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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

2538.594 - 2551.744 Nilay Patel

What do you think is driving that? That their rates are just so high? Or is it that big brands don't want to pay the numbers that it takes to sponsor Mr. Beast for data? I think, well... Or the return isn't there, I should say.

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