Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
Like if you can sell software, you should sell software. You should not sell bottled water, which is what the Paul brothers are doing. That feels like, okay, their ad rates are so high, it is more effective for them to literally ship water around the world than to accept one more brand deal. That feels deeply unsustainable to me. But it is a trend that I see over and over and over again.
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