Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
You mentioned MrBeast. There's, I would say, a category of creators who have transcended the platforms. They've transcended the algorithm. MrBeast, I think he said he made Feastables because no one could afford his ads. So he might as well sell energy bars. This trend of digital creators, No longer shipping bits, but choosing to ship food items seems bananas to me.
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