How influencers are changing advertising with Digitas CEO Amy Lanzi

2446.627 - 2466.839 Amy Lanzi

If they take another round of funding, that's one. And those are interesting ones, that's definite. Second, if they are now moving, let's just use the DDC thread, if they're suddenly, they were only selling direct and now they're selling it wholesale, and that's more complex to figure out how am I selling on my own channels and now how am I selling at Walmart or Target or whatever.