Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
That feels like a graduation point, right? You're saying, okay, you run a small company, maybe you start a direct consumer. You're gonna go pursue a direct sales model. Maybe you'll hire one or two influencers to help you out. At some point you're gonna scale and you're gonna need a big agency. What's the moment? When can you tell that that moment has arrived?
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