Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So it's not about winning in paid social, which is what a lot of them are worried, how do I sell the one more thing on Instagram and all dollars go there. But as they become more aggressive, there's more PE, whatever it is, they tend to then come seeking support that's more to get them to that next phase of growth.
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