How influencers are changing advertising with Digitas CEO Amy Lanzi

2387.544 - 2411.69 Amy Lanzi

I do think that that is a continued trend now, but now it's about having these creators versus creatives on staff or taking these things in-house because they wanna be closer to performance. But I also know that at some point these brands need to grow up and they need to do things to drive shareholder value and do really big things in the market. And that's typically when they come to us.