Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
That has been going on for a while, especially with the birth of DTC brands when that was a thing, like when Casper was born. There also were a number of agencies that were born just like that, where they had certain creators, like creatives, not creators, that also had a piece of equity, and that was a new agency model.
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