How influencers are changing advertising with Digitas CEO Amy Lanzi

2347.381 - 2365.656 Nilay Patel

It's all they think about, saying, why hire an agency? Why hire the overhead that can just rush into a trend? I'm just going to hire the creators directly. They'll do all my work for me. They'll sell the thing. I'll give them some equity. We're all going to win together. I see this more and more, especially small tech brands love to do this. Do you think that's a durable long-term trend?