Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
Is this really helping me build my brand, build loyal customers, and grow my fair share over time? And so I think there will be a little bit of a ruthless look at some of these things. And it's like anything in marketing. There's a big trend. Everyone rushes into it. And then you look back and say, did this sell the one more thing, which is how we view it?
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