How influencers are changing advertising with Digitas CEO Amy Lanzi

2148.591 - 2175.765 Amy Lanzi

And, you know, what's happening here? But people are watching it. We just, again, this is like the sub-community component that if you get it right, we actually just had an interesting conversation today with Fanatics and Fanatics Live. Yeah. And it's incredible the people that are collectors that log on at 11 a.m. to watch this one person, Andy and Joe, that are selling a $4,000 collectible card.