Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
We see it in two ways. For me, when we say this inside of Digitas, at some point Mr. Beast needed an agency. So how do we become the agency of the YouTube creator that now grows up, right? He has an incredible set of products, et cetera. So there's one thing in terms of these businesses These creators actually could be new clients of ours. That's one way to think about it.
0
💬
0
Comments
Log in to comment.
There are no comments yet.