Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
One of the other trends I see just across the board with creators in particular is the rev shares on the platforms. Just you're a YouTuber, you're going to get your AdSense rev share. That's gone down over time. They're making less money just showing up in publishing content. So they're having to turn to brand dollars. They're having to turn to sponsorships.
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