Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
But I think the experience doesn't come off that way because a lot of brands don't know how to balance the two. So you probably experience more of the individual piece, the individual experience versus actually how brands authentically show up in a way that breaks through. But they want both. The platforms, they kind of want the ad dollars. It's really important.
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