Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
I think they want both, both. They want our ad dollars, to be clear. And they want brands' ad dollars. So one way to get at it is to make it about the individual that a brand is investing in that's a creator. That only works so much. So I think they want both, and they want to understand the balance of both.
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