Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
The idea is to use AI to examine all of the content on the platform, find the right influencers reaching the right audiences, and use software to contract with them on sponsored content at scale. It's a big idea that's sweeping the advertising industry, and I wanted to know how Amy saw it all playing out in the months and years to come.
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