Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So you have to have something and you have to, it's not control, but you have to have your own authentic voice as a brand for a creator or an influencer to work. Otherwise, what are they talking about? Or what are you telling them to talk about if you haven't figured out what that is?
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