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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

1860.961 - 1878.992 Amy Lanzi

And they are also looking, brands need to protect what they stand for. Because if you play that out in the long term, and you don't have your proper comms plans, then what is the brand gonna stand for over time? Right? Especially in a world where there's so much content.

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