Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
It does, which to me makes me tip back to the influencers because the more pay to play that is, the more not authentic it is. And I look at everything we talked about our kids through the lens of my 11 year old who's gonna call that and say like, this is not authentic. And I think we have to think, consumers are in control, we always say this, they really are.
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