Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
And what they were all saying is, We're all turning to influencers over and over and over again. And it's our marketing divisions that are getting the budgets because they can just pay for sponsorships to get exactly our message said the way we want to. And our comms and PR teams are shrinking. We can feel it coming, shrinking. Also, we're out of reporters.
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