Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So I think as that becomes more of a need for brands to stand out as we have so much noise, I think there will be a little bit more of this, I need to have someone that's obviously authentic and important in a subculture, but also someone that I can count on and point to that has their own voice that feels right and authentic for the brand.
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