Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
Digitas is part of a huge holding company called Publicis Group, which just spent $500 million to acquire an influencer marketing agency called Influential. Amy was on the committee that made that deal, and you'll hear her explain how and why huge advertising companies are starting to automate and operationalize influencer and creator content.
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