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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

1701.477 - 1728.996 Amy Lanzi

I think there is, that's a really good question. I think there is more to be made with the more, slightly more scaled, sophisticated creator, maybe they call themselves an influencer, because brands now are now, they've tested the waters. And so you have a lot of pressure to have all this content. And they've tested the waters. And now it's like I have all these different creators.

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