Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
And now she's more of an influencer. She is someone that's sponsored by a beauty brand. So she has gone through that sort of life cycle. So when we talk to clients, we're like, what are we doing with them first? And then that'll help you land which of those areas you sort. But this is, you know, it's a pretty gray area, to be honest, on the use of those words.
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