How influencers are changing advertising with Digitas CEO Amy Lanzi

1575.748 - 1597.103 Amy Lanzi

But because it's through the PR lens, they're used to the influencer language. So for us, we talk to clients about like, what type of creator are you looking for? Is this a new person? Is it someone that's really deeply into a sub-community? Like this is a Croc story that's very important to them. Versus is it someone that, you know, look at Emma Chamberlain. She was a creator on YouTube.