Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
In my mind, yes. I mean, when we talk to clients and sort that, and they say we, and even clients, it's very open now, right? Everyone is saying, in fact, a lot of the creative pitches we have are really social pitches. They're just not calling them that. And sometimes they'll ask a PR agency because they're looking for influencers, but they're actually looking for creators.
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