Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So now influencers are, I think, is an overused term because it, to me, is someone that's a little bit more well-known. You might be able to find them. They might actually have someone that's representing them, for example, versus the creators that you follow on your For Your Page and I follow that we're not going to find unless we're deep inside of a tech system like influential.
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