Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
We didn't really need big influential when we were just looking for a couple of influencers. I will give an example, an old example, when I worked on a confectionery business and we were looking for mom bloggers, okay? That's old. This is old school, yeah. This is old school. Those were influencers. They were very influential in helping moms figure out lots of things.
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