How influencers are changing advertising with Digitas CEO Amy Lanzi

150.521 - 172.194 Nilay Patel

Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ecosystem. But it seems very clear that all of that is changing rapidly as more and more ad dollars go directly to creators and influencers on those platforms instead of ad agencies and the platforms themselves. As you'd expect, Amy has a lot of thoughts about this.