Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
Well, it's a really good question. No one has a, like, to me, there are creators that are rising creators, right? That have, you know, nano created, they have a couple thousand or a hundred followers and they are like very important to certain cohorts or to communities. And then as they become more and more known, they then really, in my world, turn into influencers, right?
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