Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
Welcome back. I'm talking to Amy Lanzi, CEO of Digitas Live on stage in New York City. We were just talking about the tech that goes into an influencer-based ad ecosystem. Now it's time to ask, what even is an influencer? This is the vergiest verge question I can possibly think of asking you. What is the difference between a creator and an influencer?
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