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Decoder with Nilay Patel

How influencers are changing advertising with Digitas CEO Amy Lanzi

1275.41 - 1301.416 Amy Lanzi

So for us, it's about that our North Star of networked experiences and how we are able to deeply understand the creators and all those things more deeply to then help brands like a Sephora, for example, authentically show up in a way that is a systematic approach versus one-off creators and you kind of don't know exactly what happened if you don't have this type of intelligence.

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