How influencers are changing advertising with Digitas CEO Amy Lanzi

1224.212 - 1244.134 Nilay Patel

Let's talk about that technology. And this is really now, we're just in the heart of the reporting call. This is the thing that I have been thinking about the most recently. You say technology. OK, we influentialize API access to most of the big platforms. It can do visual recognition of a lot of the content on those platforms. It can see who's talking about what inside, say, the social videos.