Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
The mix of their tech is the primary difference. Also the culture of the management committee with ours. That's really important. I've done a couple acquisitions for group and that's the most important. It's a people business. So if the culture doesn't match on the management team level to the culture of the group, it won't work.
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