Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Nilay Patel
So I just want to put this in context. This is a trend right now, these acquisitions of these influencer firms. WPP just bought three of them. Stagwell, which is Mark Penn's company, their product just appears to be acquisitions. They bought four in the past year. I don't know anything about advertising. I know enough about Mark Penn. What's differentiated between these?
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