Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So now you mine for those and you build the cohorts and then you find the creators that are more likely to be someone that is leaned into girl math, for example. Now I can find someone that's tuned into this girl math mindset and I can find them programmatically because we've put all these things together.
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