Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
It's not when you're a global brand that wants to do this in a relevant way across markets. You need to have a tech platform and the data to be able to do it. That's the first. The second is, how do you then think about the rise of all the trends you might see to be able to then get smarter in media targeting?
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