Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
And now when you take that and you bring it into how we're investing in media, for example, and how paid and owned work together, you cannot do that without having a handle on creators. to think about how they fit in that mix and how we are working with them at scale. And I think the scale question is one. It's one thing if you have a couple of creators, it's manageable.
0
💬
0
Comments
Log in to comment.
There are no comments yet.