Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
Amy Lanzi
So when you get into trying to actually authentically leverage creators, you cannot do it without, like I said, a tech platform. to be able to quickly understand them, contract them, understand what are the rules of engagement, and to also keep up with them. And so you need to be able to have a tech approach to be able to do that. And so this was the main driver is one.
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